I dived into the matcha scene and got hooked when Bonsai Coffee asked me to design the packaging for their new matcha project. Matcha latte is my favourite…when the matcha cookies yell my name I just can’t resist.
The basics of the identity are lines which form a different aspect associated with Matcha for each type. The first one was the Premium Ceremonial Matcha, where the lines refer to the rolling matcha fields in Fukuoka, Japan.
The new family member is Hojicha. I designed this label with lines that symbolise the veins of the matcha leaves with a matcha plant as a detail in chocolate brown.