For Rechtdoorzee, I designed the visual identity for the Conversation ToolKit: practical guides that explain a specific conversation skill step by step. With a Conversation ToolKit, you, as an employer, demonstrate that you are committed to hearing your employees’ voices and understand that they sometimes need support to express themselves.

I created a logo using the word TOOLKIT, where the two O’s form speech bubbles, immediately indicating that it’s about conversations. The transparent overlap symbolizes that through engaging in conversations with diverse opinions and perspectives, you can achieve a positive outcome.