New bar, new logo, new identity! We start with the menu card. A clean card where the Julius elements “travel” on the background over the paper. I chose for terra, green and mustard.
Julius is a new bar in Poblenou, the centre of the Barcelona art and design movement. Julius is a “bar de siempre” with a delicious menu del día it attracts locals as well as travellers on their way to the beach and working people who visit for lunch. They all sit down together on the big sunny terrace.
That is why Julius needs a logo which is liked and understand by all its customers, cool but warm, simplistic but friendly, creative but easy to read. With that in mind the Julius logo was born.
